Category: Business

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We examined the idea that a brand’s visual identity is far more than just a logo and that visual identity is created based on the study of…

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you weren’t already familiar with the Limerick success story of Patrick and John Collison, you certainly should be. The brothers joined the Forbes World Billionaire’s list in…

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In last month's issue we explored the core elements of your brand, its values and traits. A brand's values and traits feed directly into everything that a…

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Last month we began to get under the skin of your brand. Having clarified your business ambition vision, brand objectives and brand promise it’s now time to…

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